The Layman Smart Home People Pte. Ltd. ("we", "us", or "our") is committed to protecting your personal data in accordance with the Singapore Personal Data Protection Act 2012 (PDPA).
This policy explains how we collect, use, and protect your information when you use our website or engage our services.
1. What Data We Collect
We collect personal data that you voluntarily provide when you express interest in our services or request a consultation. This typically includes:
- Contact Information: Name, email address, and phone number
- Property Details: Home type, renovation stage, and floor plan information for consultation purposes
- Technical Data: IP addresses, browser information, and usage patterns collected via Google Tag Manager and Google Ads for website analytics
We only collect what is reasonably necessary to provide our services or improve your experience.
2. How We Use Your Data
Your data is used specifically to:
- Contact you regarding consultation requests or service inquiries
- Provide accurate recommendations based on your home's characteristics
- Improve our website experience through analytics and marketing optimization
- Configure your Home Assistant system when services are formally engaged
We do not use your data for purposes beyond what is reasonably expected or communicated to you.
3. Local Privacy by Design
A core principle of our work is local-first privacy.
Unlike cloud-dependent smart home systems, the Home Assistant setups we build are designed so that operational data — your daily routines, device states, and automation patterns — remain within your home's local network.
We cannot access your home's activity data because the system runs on hardware you control, within your network. This is by design, not just policy.
We may access your system temporarily during initial setup or support sessions, but only with your explicit permission and active participation.
4. Third-Party Services
We use the following third-party services:
- Google Tag Manager & Google Ads: For website analytics and marketing attribution
- Email & CRM providers: For communication and consultation scheduling
These services may process limited personal data according to their own privacy policies. We do not sell or rent your personal data to third parties.
When you engage our services, some smart home integrations (such as weather data or voice assistants) may connect to external services. We will explain these connections during consultation.
5. Data Retention
We retain your contact information and consultation records for as long as reasonably necessary to provide ongoing support or comply with legal obligations.
You may request deletion of your data at any time, subject to legal retention requirements.
6. Cookies and Analytics
Our website uses cookies and similar technologies to:
- Remember your preferences
- Analyze website traffic and user behavior
- Optimize marketing campaigns
You can control cookie preferences through your browser settings, though some website functionality may be limited if cookies are disabled.
7. Your Rights Under PDPA
Under Singapore's Personal Data Protection Act, you have the right to:
- Request access to the personal data we hold about you
- Request correction of inaccurate or incomplete data
- Withdraw consent for us to use your data at any time
- Request deletion of your data, subject to legal obligations
To exercise these rights, contact our Data Protection Officer at hello@laymansmarthome.com.
8. Data Security
We take reasonable precautions to protect your data from unauthorized access, loss, or misuse. However, no system is completely secure. We cannot guarantee absolute security, but we maintain industry-standard protections appropriate to the sensitivity of the data we handle.
9. Changes to This Policy
We may update this policy from time to time to reflect changes in our practices or legal requirements. Significant changes will be communicated via our website or email to existing clients.
10. Contact Us
If you have questions about this Privacy Policy or our data protection practices, please contact us at hello@laymansmarthome.com.
Last Updated: February 5, 2026